Friday, May 07, 2004
Low-carbers beat up Krispy Kreme's bottom line
Krispy Kreme has reduced its earnings projections by 10 percent due to low-carbers' reluctance to eat donuts.
"Our current guidance assumes a continuation of the low-carb phenomenon that is affecting the industry," Livengood said. "Needless to say, we are disappointed that external forces have caused us to revise our first quarter and fiscal 2005 earnings guidance."
Link
Krispy Kreme has reduced its earnings projections by 10 percent due to low-carbers' reluctance to eat donuts.
"Our current guidance assumes a continuation of the low-carb phenomenon that is affecting the industry," Livengood said. "Needless to say, we are disappointed that external forces have caused us to revise our first quarter and fiscal 2005 earnings guidance."
Link
// posted by Linda Weissinger Lupowitz @ 7:56 PM 
